Word: smithsonian
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Dates: during 1990-1990
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...offered a coherent plan of action either domestically or internationally. Admits Lester Brown, president of the Washington-based Worldwatch Institute: "The agenda is fairly confused. A number of environmental groups have grown up independently, with their own memberships, their own budgets and their own objectives." Thomas Lovejoy of the Smithsonian Institution is worried that the cacophony of environmental lobbying is beginning to be counterproductive. Says he: "I sense a real frustration among the more concerned and active members of Congress about enough being enough. If you wear out your best friends, you've got a problem...
...gurus of the direct-mail copywriting trade are the Sonoma, Calif., team of Bill Jayme and Heikki Ratalahti. Over the past 20 years, they have used their wiles to help launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully...
Officials at Harvard-Smithsonian are still deciding where to place their telescope and say a decision should be made some time in the spring...
...astronomers from University of Arizona and the Smithsonian realized there are not enough telescopes to provide sufficient viewing time for many research projects," says Steven E. Emerine, associate director of public information and a member of Arizona's Mt. Graham steering committee...
...final hearing with the Justice Department is scheduled for December, and Harvard-Smithsonian will decide where to put its telescopes soon after...