Word: smallness
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Dates: during 1960-1960
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...York, which shuttle passengers from one airport to another and from outlying airports to downtown areas, has steadily increased from only 152,000 passengers in 1957 to 461,919 in the first ten months of 1960. But the helicopter lines make no money because their aircraft are small and expensive to maintain. They have to depend on Government subsidy, which for the three lines amounted to $4,765,000 in the fiscal year ending last June...
Though it draws the biggest promotional splash, the carriage trade is only a small fraction of Neiman-Marcus' business. "We are geared to sell the oilman," says Marcus, "but even more, the oilman's secretary." Still, it is the very special sale that pleases him most. In one working day last week, Marcus came up with the gift for the "man who has everything, including a hangover," and sold a portable oxygen tank. Another customer who wanted "something new" got a watch specially made without numbers (it had only a single black dot). And then, of course...
...rolling 120 acres outside Buffalo last week, engineers started planning the construction of a $12.5 million apartment hotel and a cluster of small cottages, to be called Rockledge. It will have a pitch-and-putt golf course, lawn bowling, shuffleboard, roof garden, sun deck and an infirmary offering 24-hr, medical service. What sets Rockledge apart from other hotel projects is that it is designed to house only retired people-at a profit. Prices will start at $8,000 to buy a living room-bedroom apartment, plus a $112.50-per-person monthly charge for meals and maintenance. The builders...
...Small Asset. Like other aluminum companies, Harvey prods manufacturers into finding new uses for aluminum. When a truck manufacturer scoffed at the idea of aluminum truck beds, Harvey helped build some to prove the point. Today 85% of all truck beds and semitrailers are aluminum, v. the 85% once made of steel. To show railroad skeptics, Harvey recently had built an all-aluminum 85-ft. railroad car, now has constant requests for its use, hopes orders will follow...
Latin scholars, whenever they peek out from behind their soup-stained neckties and that untidy mess of irregular verbs, seem to be nice old dears. Take Alexander Lenard, M.D., a 50-year-old Hungarian linguist who for the last eight years has been teaching and farming in a small town near Sāo Paulo, Brazil. When he first read A. A. Milne's Winnie-the-Pooh, he apparently thought of all those poor little children in ancient Rome who would never be able to read it, and he felt just awful. There was only one thing...