Word: sloganism
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...Creator is still on the job." California's great Robert Andrews Millikan has said that so often that it has become a slogan, epitomizing his personal philosophy as well as his scientific theories. Cosmic rays, he has time & again told the world, are born of the creation of matter in interstellar space. Last week in London, before most of the world's greatest physicists, Dr. Millikan was ready to admit, and did admit, that cosmic rays seem to be offspring of destruction as well as of creation...
Famed is New York Central's advertising slogan: The Water Level Route-You Can Sleep. The implication is that passengers on the Pennsylvania, New York Central's great rival, are kept awake as their trains chuff up and over the Alleghenies to Pittsburgh and Chicago. The same implication, to a lesser degree, works against Baltimore & Ohio whose line roughly follows that of the Pennsylvania through the mountains. Last week B. & O. made a move to take itself out of the shadow of the New York Central's advertising...
Seldom has U. S. womanhood been more soundly affronted in print than it was last fortnight. And it was no unintended insult. Says Author Maurice Samuel: "I think a good slogan for my novel might be, 'A Novel that Women Will Hate.' " Propaganda for masculine superiority, Beyond Woman is written with a passion that some readers will think proud, others despairing. Author Samuel's theme, that man's spirit is continually struggling against the earthward pull of woman's nature, will tread uncomfortably hard on many a U. S. husband's tender...
Last week Minister of War Mussolini showed that his words are not to be taken lightly. As a preparatory gesture fortnight ago, all Italian divisional commanders were assembled for a conference. Last week the War Minister announced a new plan for universal military service under the slogan: "The functions of a citizen and of a soldier are indivisible in the Fascist State...
...rival of Generalissimo Chiang Kaishek in schemes to make Chinese more virtuous (see above) is cocky Cantonese Admiral Chang Chi-ying. Not long ago he disrupted a new-style Cantonese custom, forbade mixed bathing, proclaimed the slogan "Feminine Curves Shall Not Be Seen By Men!" Last week rueful Cantonese prepared to observe a yet more obnoxious ban: "Mixed walking in public," decreed the Canton Government, "is not compatible with the old virtues and must cease...