Word: sloganism
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...Student Union expects to allow the movement to grow of its own scored, and its only part will be to serve as a reservoir of the blue and white buttons bearing the legend "No Wilson Promises," the slogan of the movement's supporters...
National Contesters includes housewives, doctors, lawyers, merchants and a great many printers. Printers have to watch their spelling, often consult dictionaries, which eventually leads them to try their hand at slogans. Peculiar is the caste system of the contest business. A crossword puzzler looks down on jinglers, but slogan-makers lord it over...
...scenarist, Sturges wrote a tender little tale about 24 hours in the life of Jimmy MacDonald (Dick Powell), a perennial slogan contestant who is out for Maxford House Coffee Co.'s $25,000 prize. Powell is a $22-a-week comptometer clerk with three practical-joking friends who paste together a bogus telegram notifying him he has won the contest. By dint of some improbable inefficiency in the Maxford House organization, he collects the check, spends a sizable slice of it before the hoax is bared...
With "Vat 69 or Fight" as their campaign slogan, several serious-minded youths in Leverett House are initiating a vigorous campaign for the election of prohibitionist Babson as President of these United States...
Last week satirical "I Want To Be A Captain, Too" clubs were organized; buttons thus inscribed were worn throughout the East; a song was written to that slogan; and in Portland, Ore., 25 youths invaded a recruiting station, gave hard-boiled Sergeant Marley near-apoplexy by eagerly demanding they be enrolled as captains...