Word: sloganism
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Back on the masthead went Founder Wright's long-lapsed slogan: "Farmers, Write for Your Paper." Back came Founder Wright's crusading policy. Prairie Farmer has had a hand in every important agricultural movement of the last 31 years, including the Grange (national farmers' fraternity), AAA, dairy cooperatives. From 40,000 readers in 1909, Editor Butler has built up its circulation...
...come home and dedicate themselves to their creative obligations. So it would seem the better part of wisdom for us to assume our obvious task now than to come to it later, sickened, disillusioned, and bankrupted by another war 'for democracy,' 'for free enterprise,' or for any other slogan that may be invented for us by the war makers. Let us stand fast, therefore, by our American heritage, equip ourselves by hard work to improve upon it, and prepare ourselves by discipline and sacrifice to defend it to the last ditch right here in our own waters...
...White House Christmas was pert, black-eyed Diana Hopkins, 8, daughter of Presidential Friend Harry L. Hopkins. Besides helping Mrs. Roosevelt by arranging the White House creche, Diana rollicked off to the executive offices, had her picture snapped with her dad and the Hopkins family's 1940 Christmas slogan...
...sentiments are sung by a character called Gaston, whose recorded outbursts are sponsored by Chateau Martin wine. Few jingles have made such an impact on the U. S. Variations on Gaston's theme are popular in nightclubs, his antics have formed the background of several skits, and his slogan "I am NUTS about the good old Oo Ess Ay" is incessantly echoed among the nation's small...
...sector of the U. S. economy that depends heavily on exports. Farm crops were also the chief U. S. export which, in 1940, the rest of the world could not buy. Many farm surpluses in 1940 were higher than ever; for farm prices, "parity" remained just a slogan. Yet farm income for the year was estimated at $9 billions, highest since 1937. Thanks were due less to the production boom than to Government...