Word: sloganism
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...opponent was Incumbent Lee Price, a Republican. The big campaign issue was a proposed $30 million express highway across the city. Republican Price plumped hard for it. Democrat Lundy said he'd kill it 30 minutes after he was sworn in. He adopted a homely slogan: "I may not be so blamed smart, but I can find my way home...
When the Pepsi-Cola Company expressed interest, Watson again disapproved unless all advertising was limited to the backs of concert tickets and programs, and no slogan such as "The Harvard Band Drinks Pepsi-Cola" be used
...Catholic slogan that 'birth control is against God's law' is the most immoral creed over proposed by man," Karl Sax, professor of Botany, declared in an interview last night defending the bill now before the State Legislature which would enable Bay State physicians to prescribe contraceptives for married women...
Last week in Italy, both sides were concentrating on door-to-door campaigning. The Christian Democratic party, believing that a fourth of anti-Communists failed to vote in the last election, had a slogan: "He who doesn't vote gives his ballot to Italy's enemies...
With a doubtful constituency at stake, Tories pulled out all the stops. Their candidate was young, chubby, glad-handing Frederic Walter Harris, a successful businessman (food products). His slogan: 'The thing to do to industry is to humanize it, not nationalize it." He kept the number of his own employees down to 700; above that figure he felt that the human touch was lost...