Word: sloganism
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...Philadelphia last week, the television camera was more important than a good political slogan-and more frightening than a powerful political enemy. Never had a national convention been so continuously and fully mirrored. Thanks to TV, about ten million spectators along the Eastern seaboard actually saw the convention in action. In scattered communities across the U.S., five million others saw telefilm versions while the news was still warm-three to 24 hours after it happened. It was far & away the biggest gallery television had ever...
...Germany itself last week the Communists, too, knew that the chips were down. They had launched a full-blast propaganda campaign against the plan for Western Germany, crying "Einheit" (unity), a slogan that had long made deep and stirring music to German ears. In the Russian zone they had launched a drive for twelve million German signatures on a petition for an "all-German unity" government. A huge sign in Berlin set forth the Communist case (see cut). It read: "Attention! You are now entering the American sector. American democracy rules there. They want to forbid the will...
...city masses had roused to his slogan, "Panama for the Panamanians," and given him the votes to lick Government Candidate Domingo Diaz Arosemena. But this time Arias' slogan had lost its old stridently anti-Yanqui ring. Having been bounced from power in a 1941 coup and exiled through World War II, Arnulfo now talked as though he was ready to strike a deal granting the U.S. air bases in Panama...
Bebop is also a way of life (slogan: "be hip, be sharp, be bop!"). Its feverish practitioners like to wear berets, goatees and green-tinted horn-rimmed glasses, talk about their "interesting new sounds." The high priest is Dizzy, 30, a South Carolina boy whose rapid-fire, scattershot talk has about the same pace-and content-as his music. Whether he, an obscure Manhattan pianist named Thelonius Monk or Saxophonist Charlie ("Yardbird") Parker invented bebop is a matter of learned dispute among beboppers...
Dreft, as advertised, washes things "far faster, far easier, far better." Last week the American Hyalsol Corp., which owns the basic patents for Dreft (as well as for Drene, Shasta, Teel and other cleansers), had an occasion for considering the Dreft slogan. It was accused of having its closets full of dirty linen. In a Manhattan grand jury indictment, the Government charged that 1) the company was a front for the German soapmakers, Henkel & Cie.; 2) Hyalsol had dodged $500,000 in taxes. It was, trumpeted antitrust lawyers, "one of the largest and most cleverly operated frauds against the Government...