Word: sloganism
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...career is representative of the whole Eisenhower Administration. When he first came into office he was welcomed, like Eisenhower, as a symbol of the revival of moral integrity in government. But as social discontents became more aparent, as mistakes became more noticeable, the originaly important "Crusade" became just another slogan to the American People. Benson is finding, as is Eisenhower, that integrity alone is not enough...
Spacing Out. In London, the Daily Mirror, whose slogan has long been "The Biggest Daily Sale on Earth," changed the wording to read: "The Biggest Daily Sale in the Universe...
...Experiment has adopted the slogan "Expect the Unexpected" and some groups have lived up to it more than others. A new book about the Experiment, Passport to Friendship by William Peters, tells the stories of the group that was caught in Spain when civil war broke out there, and the groups in Europe when the Second World War began...
Ignoring the raging cold war over Syria, hard-driving Premier Adnan Menderes of the ruling Democrats campaigned to boost his 441-82 majority on a slogan of "A School, a Road, a Faucet, and a Mosque for Every Village." Menderes obviously had a fat war chest. Having barred all opposition speeches from the air, the wily little Premier ordered 100,000 dry-cell batteries flown in from Europe and passed out free to rural villages so that he could be sure farmers would receive his election harangues loud and clear on their battery-driven sets. Pointing to the new factories...
...only automaker sitting tight with the winning hand it dealt itself last year is Chrysler, which is only spending a relatively modest $150 million, gambling that last year's slogan-"Suddenly it's 1960" still holds for 1958. But all Chrysler cars have modified grilles, trim and taillights, a new bubble windshield that increases visibility, and new engines with higher horsepower: up to 315 h.p. for Plymouth, 333 h.p. for Dodge, 355 h.p. for De Soto, 390 h.p. for Chrysler and Imperial...