Word: sloganism
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...change in attitude is perhaps best seen in The Netherlands. When the first groups of German tourists arrived in 1952, old resistance men painted walls and fron tierbarriers with the slogan: Deutsche nicht Erwünscht! (Germans not wanted), a variation of the Jews-not-wanted signs in Nazi days. This week the Dutch Tourist Bureau was complaining that it needs more money to make more propaganda to attract more Germans...
...traditionally unsophisticated Brooklyn, Federated's Abraham & Straus often plugs its goods in sophisticated ads with its slogan ("Do not say you cannot find it until you have shopped at A & S!") spelled out in Latin, Greek, French or Icelandic. It lives up to its slogan by providing such items as lefthanded scissors, cutters for soft-boiled eggs, holders for used tea bags, concave head brushes for bald men (with nylon bristles). While every other major Brooklyn department store has closed or sold out in the past ten years, A & S has grown more prosperous than ever, now boasts...
Syed Nurul Alam, lecturer in Economics at Decca University in Pakistan, attributed his country's success to its policy of "to live and let others live." This slogan, he asserted, has allowed his divided nation to set up two capitals, establish a stable banking and currency system, and build up its industry...
...Viscount at Blantyre-Limbe's airport, the aging, European-garbed man uttered only one word. But the word was enough to send into a frenzy the 4,000 wildly excited Negroes who had come to greet him. "Kwaca! Kwaca! Kwaca!" they roared back, screaming the African nationalist slogan that means dawn (i.e., the beginning of freedom). They draped their hero in a ceremonial leopard skin, carried him on their shoulders to a car, yelled and beat tom-toms as he drove off, escorted by red-robed young "freedom fighters" on motorcycles. Thus last week, after 40 years of self...
...town's old inhabitants protested, but the local Kellam political machine blandly looked the other way. Six years ago one scrappy, stubborn real-estate man named Joseph Willcox Dunn finally got so mad that he started his own weekly, called it the Princess Anne Free Press, set the slogan, "The Truth Shall Make You Free," in his masthead, and grimly set to work...