Word: sloganism
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...volunteer army is feasible, and charge that the Pentagon is suppressing a Defense Department report saying the same thing. They will tell Rivers that if he does not at least raise soldiers' pay to see if the enlistment rate rises, they will turn the issue into a campaign slogan: "The soldier is worth his hire." The Democrats will probably have to come across with a promise of higher pay and perhaps a statement on the desirability of a volunteer army, to be established after withdrawal from Vietnam...
...most politically potent argument for a volunteer army is a slogan: "The soldier is worth his hire." Friedman says that it is plainly unfair to punish a man by drafting him and then punish him a second time by forcing him to accept substandard wage. Again he argues from history: "Was not one of the great gains in the progress of civilization the conversion of taxes in kind to taxes in money? The elimination of the power of the noble or the sovereign to exact compulsory servitude...
...Show me this young genius!" demanded fearsome George Washington Hill, onetime president of the American Tobacco Co., of Adman Albert Lasker back in 1941. Out came Fairfax Mastick Cone, then 38, with what soon be came the cigarette slogan of the '40s: "With men who know tobacco best . . . it's Luckies two to one." When he retired a year later, Lasker was apparently still amazed by his upstart protége's Lucky stroke: in any event, Lasker sold his agency to Cone and two other staffers at a gift price of $167,500. Now known...
Johnson ranted that the Republicans would "seek new ways to force race mixing on the people." Rockefeller labeled himself a "realistic conservative" and proclaimed: "Our party in Arkansas has not and will not become an arm of the right-wing crusade or of the other extreme." His slogan: "Win with Win." In the end, more than 54% of the voters decided to do just that. (He is particularly proud of his showing in school mock elections, in which students gave him 77%.) More significant for the Arkansas party's future, the G.O.P. this year fielded 520 candidates -more Republicans...
Died. Henry Krajewski, 54, the Secaucus, N.J., pig farmer who wanted to be President, in 1949 formed his own Poor Man's Party and got himself on the New Jersey ballot in 1952, 1956 and 1960, campaigning with a wiggling porker under his arm and the slogan "No piggy deals in Washington," also ran for other offices in other years, never polling many votes, but once, in 1954, being credited with taking enough ballots (his vote: 35,241) away from the Democrats to help give Republican Clifford Case his first U.S. Senate victory; of a heart attack; in Secaucus...