Word: sloganism
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...enviable thing to do. For little money down and years to pay the balance, an Iowa farmer or Rhode Island schoolteacher can acquire without seeing it a small strip of Florida that is bound to quadruple in value-or so the salesmen hint, using a Will Rogers slogan, "Buy land, they're not makin' it any more." Art has become as much of a speculative exercise as an esthetic experience; collectors have bought millions of dollars worth of art works, often in hope that the purchase will increase in value as the artist becomes better known. Amateurs...
Delegates to the five-day meeting, 2,000 strong, ranged from Trotskyites to Maoists, from bearded antiwar pro testers to barefoot poverty workers. Their slogan : "Don't Mourn for Amer ica -Organize!" Martin Luther King urged that next year's elections be turned into a "referendum on the war" - and Pediatrician-Protester Dr. Benjamin Spock declared his willingness to head the ticket. Such ambitions were quickly doused in a power grab by 400 militant Negro delegates...
...United Church Press and the Roman Catholic firm of Herder and Herder. Footnotes and Headlines: A Play-Pray Book is a 50-page volume of mod meditations filled with brilliant swatches of color and eye-catching graphics. Most of Sister Corita's serigraphs use kaleidoscopic excerpts from advertising slogans blown up and tossed across the pages, often upside down, sideways or in mirror images. Accompanying them are quotations that range from Hasidic folk tales to Marshall McLuhan, all tied together with Sister Corita's own blank verse celebrating love, peace, action-and God. In this context the reader...
...Peter Paul has become a key target. "We've had feelers from food, tobacco and cosmetic companies," says Zender. Not interested, Zender is looking for acquisitions himself, planning foreign expansions and developing seven new candy bars. For Peter Paul, the future can be described by the company slogan: "Indescribably Delicious...
...food front, the slogan is "calories do count, but people don't." This principle is supported by the Chinese Air Force diet-popularly known as "The Sinkiang Man's Diet"-which was first developed in the "Mao Clinic" and was tested by the 19,007th Lighter than Air Fighter Squadron (otherwise known as the "Flying Paper Tigers"). It offers recipes for such dishes as "True Way to Marxist Contentment Soup," and "Sweet and Rotten Pork," all of which consist of rice, fish heads (if available) and radishes. If faithfully followed, the regimen is guaranteed to eliminate not only...