Word: sloganeered
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Died. Henry Gottlieb Eckstein, 75, partner in the firm making Cracker Jack (candied popcorn), coiner of their slogan, "The More You Eat the More You Want"; in Ontario, Calif...
...Herald but also Pulitzer's World and Hearst's Journal, each trying to outdo the other in yellowness. Then it was that Adolph Ochs introduced to New York the editorial formula which was to shape the journalistic standards of the entire country. With his new-coined slogan "All the News That's Fit to Print," he announced a "clean, dignified and trustworthy" newspaper for "thoughtful, pure-minded people...
...chart politics. You cannot sit down and draw some crooked lines showing where the fluctuations of political sentiment are likely to lead. Then why watch politics exclusively? Instead let us stick to the one formula we all know- 'business as usual.' Never did this country need that slogan more than it does today. Box the compass of your own industry. Plan your future requirements. Cut your cloth according to your pattern, as the motor industry has done. . . . Don't dodge the duties of citizenship by blaming government interference for the lack of business initiative...
Secretary Wallace was cooler but equally emphatic: "We are not going to allow the purchasing power of Southern planters to be wrecked; it means too much to the prosperity of the rest of the country." Then he announced as his latest slogan for farm control: "Plenty without waste." "I wish to announce my complete abhorrence of this tendency to provide an economy of scarcity," said the New Deal's stanchest advocate of crop reduction. "Agriculture did not start it and does not plan to continue it. We have been for a balanced production...
...hornet last week because she had not thought of the dream party was Professional Hostess Elsa Maxwell whose living comes from giving unimaginative socialites just such tips on how to have fun. A fat, nervous spinster whose business slogan is "It's too, too divine!" she went from San Francisco to Europe to teach boom-time U. S. millionaires and miscellaneous princelings how to have Murder Parties, Come-As-You-Were-When-the-Autobus-Called Parties, Scavenger Parties, Come-As-Somebody-Else Parties, Come-As-Your-Opposite-Parties, Come-As-the-Person-You-Like-Best Parties. Elsa Maxwell gave...