Word: simpler
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...Ready consumer PCs ($1,999 to $2,999, plus monitor), making its debut in August, breaks from the gray-box approach to PC design by placing the CD-ROM and floppy drives in a shoe box-size module that sits next to the monitor, making for a much simpler look. A special display gives regular news updates throughout the day. And this week the company is initiating a build-to-order program aimed squarely at rivals such as Gateway. The approach may help the firm grab that market share it so badly covets...
...John Lennon by being cremated upon death. Forty years ago, fewer than 4% of Americans chose cremation, but in 1995 21% did. That figure is expected to rise to 40% by 2010. California and Florida lead the U.S. in number of cremations. People who pick cremation see it as simpler and less expensive than a burial--and it certainly consumes less space. The average cremated remains weigh about 6 1/2 lbs. and take up about 200 cu. in., the volume of a small shoe...
...chunks of Woolworth's business. Stores like Staples knocked off stationery, while drug chains like Rite Aid made deep inroads in variety goods. Current CEO Roger Farah, tired of trying to figure out how to sell notions, will convert many sites to FootLockers. Selling $100 Nikes is a much simpler--and more profitable--proposition...
...prized in science. The premium on pith is enshrined in perhaps science's most important law, known as the law of parsimony, or Ockham's razor. It states, in essence, that when confronted with two or more explanations for a phenomenon, we assume that the more compact, less complicated, simpler one must be correct...
Your report suggests that the Bible encodes knowledge of the future that can be discovered through biblical gematriot and textual interpretation. We skeptics, however, believe that all books are written ultimately by man. We have a simpler explanation: what men or women put into a book, other men or women can take out of a book--be it murky wordplays about the future ("assassin will assassinate"), Euclid's geometry, clues to Agatha Christie murders ("the butler did it") or a recipe book in any language ("add a pinch of salt"). BERNARD W. POWELL North Miami Beach...