Word: simoncini
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...that Simoncini was looking to become a bartender to the world. He had already founded an Internet portal called iFrance, and made a killing when he sold it to Vivendi for $200 million in 2000 amid a mad spending spree by then CEO Jean-Marie Messier...
...year working for Vivendi convinced Simoncini he wasn't cut out for corporate life. At dinner with his three closest friends - all recently divorced - the light dawned. "They all complained they couldn't meet anybody - they worked too hard, they didn't go out anymore, they were too old," recalls Simoncini, who met his wife the old-fashioned way: at a nightclub. "I said to myself, I don't know that many people, so if I know three people like this, there must be millions...
Growth was exponential, and Simoncini expanded rapidly beyond France, first conquering the Latin-lover markets of Spain and Italy, then turning toward the colder climes of northern Europe...
...that in love, everybody's the same, but different. For instance, Meetic's advertising theme, "The rules of the game have changed," worked brilliantly in France, but bombed in Italy, where courtship rituals remain more traditional. Speak to an Italian man about women making the first move, says Simoncini, and he "doesn't even understand what you're talking about...
...Denmark, there were howls of protest that women got to use the site gratis - and it was women who were doing the howling. "They said, 'What exactly are you getting at, making it free for women!' " says Simoncini with an I-don't-get-it shrug. "We said, Excuse us - we'll bill you." Since last year, women pay everywhere...