Word: shrewd
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Aware of this power, shrewd corporations work hard to develop teen-age loyalties, catering to teen-age fads and fashions, talking their language and stressing youth in their advertising. Teen-agers may never take over the country, but the thought must occasionally occur To them. They now make up 12.% of the U.S. population, but because of high postwar birth rates, within five years they will constitute 20%. By that time, teen-agers will have a direct annual spending power of about $21 billion a year...
...sentiment. Yet after last year's bitter election, Winner Belaúnde and Losers Haya and Odría had a simple choice -they could continue the vendetta, or they could pull together for the reforms all had promised in their campaigns. Belaúnde was shrewd enough to choose conciliation. Shortly before his inauguration, he won a general agreement from the opposition leaders for a broad program of social and economic reforms. But making it work was something else again. In Congress, Haya and Odría party members often refused to go along. Finally last December, Bela...
...shopping centers can sell every thing from groceries to garden tools, why not create a similar center whose stock in trade is money? So reasoned David H. Murdock, a shrewd and restless Arizona real estate developer. As one of Arizona's leading millionaires, Murdock, 41, was in a position to answer his own question, and this week in Phoenix he opens the first financial shopping center...
...proof that builders who are shrewd and careful can ride high in spite of low tides has been provided by the Avondale yards, owned by Manhattan Financier Charles Allen's Ogden Corp., a widely diversified industrial complex (scrap iron, mining equipment, etc.). Avondale has developed a unique mobile assembly line for ships, even builds them upside down so that a welder can work in "downhand" comfort instead of a back-aching "overhead" position. In bidding for orders, Avondale's treasurer, Mrs. Hettie Dawes Eaves, employs a computer that figures the costs of 4,000 operations, is far more...
...hero of the novel answers to the name of Mason Jarrett, but he strongly resembles guntherized Gunther. A rumpled bear of a man, working for a Chicago paper, he covers all southeastern Europe from Istanbul to Prague. Jarrett also has Gunther's herculean capacity for hard work, his shrewd journalistic intuition, the same flair for intimate background stories about nations and their leaders; and he is in on every major event from Austria's abortive 1931 attempt to form a customs union with Germany to its four-day civil war in February 1934, when the fascist Heitnwehr militia...