Word: shinnenkai
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...event in question was the shinnenkai for Dentsu, the biggest independent advertising agency in Japan - and the world. Shinnenkai are parties that celebrate the New Year, the most important holiday on the Japanese calendar. They can be intimate affairs for family and friends, or, as in the case of Dentsu, they can be massive events involving the personnel, budget and planning required for a minor military campaign. Every significant corporation in Japan throws a shinnenkai for workers, clients and peers, but Dentsu's is beyond compare. Simply accommodating the more than 4,000 guests required that they attend in four...