Word: shilling
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Dates: during 1991-1991
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...actors wandering about a ritzy night spot in the latest TV commercial for Diet Coke are three with a very unusual item on their resumes: they're dead. Their faces are immediately recognizable. But just how Humphrey Bogart, Louis Armstrong and James Cagney were resurrected to shill for a soft drink with living songman Elton John is the story of "Nightclub" -- 60 seconds of inspired flackery that since its first airing two days before Thanksgiving, has become one of the most talked-about TV commercials of the year...
...track even before the movie hit the theaters. This is good for the movie and good for business, but it makes rock part of a formula. When great rock tunes show up as prefab nostalgia on a movie of the week, or when they're used on TV to shill everything from brew to sneakers, the music's devalued. Its history and resonance are depreciated, embalmed in commerce...