Word: sherak
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...Sherak, chair of 20th Century Fox Domestic Film Group, yesterday on the success of his studio's re-release of Star Wars...
...Sherak, chief of marketing at 20th Century Fox, says the industry used to assume that films drawing a largely African-American audience had a boxoffice ceiling of $40 million. Then came Fox's Waiting to Exhale, which was made for a relatively frugal $17 million and took in $65 million. But Sherak says the film didn't attract white audiences despite a hit sound-track album and the presence of Houston, who had already proved herself a box-office draw opposite Kevin Costner in The Bodyguard. "We tried to sell the story of four friends, not looking at color," Sherak...
...Hollywood will keep trying to lure families with kid-oriented films. When pictures like Babe and Home Alone work, they can be wildly profitable. Fox executive Tom Sherak points out that only two of the 20 top-grossing movies of all time were R-rated. Often children's pictures are cheaper than other films, and they have the potential to generate huge sales in home video and merchandise. "You keep mining that category of films," Sherak says. "When you hit, you're going to hit really big." And it gives politicians a chance to go to the movies...
...like the breakaway hit of the season. Home Alone, released on Nov. 16, has already grossed more than $50 million, and is causing jubilation in the executive suites of 20th Century Fox. "The figures we're getting, from both big towns and small towns, are telephone numbers!" exclaims Tom Sherak, < Fox's head of marketing. "They've got a lot of digits...
...such high-profile films as Rocky V, Kindergarten Cop and Godfather III. They were even more apprehensive about competition from Three Men and a Little Lady, a sequel to one of 1988's big hits, Three Men and a Baby, which opened five days after Home Alone. But, says Sherak, "by the time Three Men opened, we were already positioned. Our momentum just kept going...