Word: sexagenarian
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Dates: during 1950-1959
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...TIME, April 27, 1953 et seq.), Grunewald pleaded guilty to a contempt of Congress charge (based on his earlier refusal to answer questions), paid a maximum fine of $1,000 but beat a 90-day jail rap. On the new indictment, the name-dropping, high-flying Dutchman, a frisky sexagenarian, faces possible prison time...
Half a century later, a new advertising technique gave the sexagenarian business an added boost. The ominous crow was retired; the slogan became "Wake up your liver bile!" Jingles urged readers and radio listeners: "When you feel sour and sunk, and the world looks punk . . . Take a Carter's Little Liver Pill." Carter's went on to claim that the increased liver bile would enable the pill-taker to overeat and overindulge in "good times" without morning-after regrets, to wake up "clear-eyed and steady-nerved," "feeling just wonderful," and "alert and ready for work." Copywriters combed...