Word: serializations
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Dates: during 1960-1960
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...freshman football team unveiled a newly-acquired serial attack Saturday as they overpowered Princeton, 20-3. The Yardlings completed 10 out of 15 pass attempts while exhibiting outstanding line strength to stall the Tiger attack throughout the game...
alone at the 15. He lobbed a high, serial to Messenbaugh, who the ball on the five and trotted into zone. On the play Messenbaugh unnoticed by the Green secondary, left end Bob Boyda was just breaking away when MacIntyre let lose...
...consent order, which is not technically an admission of guilt, forces the Arthur Murray studios to abandon most of their now famous promotional schemes. These included telephone calls asking prospects to name two former U.S. presidents who were once generals, "Lucky Buck" contests soliciting dollar bills whose serial numbers included a five and a zero, and zodiac-and crossword-puzzle contests. All offered free dance lessons as a reward for the right answers, but the FTC charged that the contests were too easy to be genuine, were used as bait with which high-pressure Murray salesmen conned prospects into signing...
...first try in the world rerun market, BBC-TV is riding on The Third, Man series, based loosely on the adventures of Harry Lime-so loosely in fact, that Novelist Graham Greene, who wrote the original screenplay, has sternly dissociated himself from his kid brother's serial. Though The Third Man got a lukewarm critical reception in London, it has been bought for $1,500,000 (recouping the production cost) by Budweiser and Rheingold beers, will be shown on U.S. screens this fall. Another sales success: a Canadian Mountie series, snapped up by 20 U.S. cities the first week...
...correct answer, the Arthur Murray studios handed out "$25 in free lessons." But all too often, said FTC, the lucky winner found that he had to buy a complete course to collect his prize. FTC also rapped the "Lucky Buck" contest ("Check your dollar bills. If any of the serial numbers contains a 5 and 0 you've got a winner"), and objected to high-pressure sales talks which it said "coerce" prospects into signing up for dance courses...