Word: semisoft
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John B. Bolton, expert in fabrics, invented the cloth out of which semisoft collars are made. Then there was John M. Van Heusen, who vainly tried to sell the material to collar manufacturers until one day he talked to Isaac ("Iky") Phillips, a shirt manufacturer. Mr. Phillips arranged to give Mr. Van Heusen a royalty and had his Phillips, Jones Co. make up a job lot of the new collars...