Word: sellers
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Dates: during 1960-1969
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...Your article on low-calorie soft drinks [Aug. 9] was unfortunately incomplete-you omitted mentioning the bestseller in the field. The big news, as everybody in the industry knows, is Diet-Rite Cola-by far the biggest seller and most widely distributed. Diet-Rite Cola, alone, at present projections, will sell in 1963 the 50,000,000 cases you predicted for the entire industry. Parent Royal Crown Cola Co. already has more than 360 bottlers producing this product...
American Accent. Lately, however, "New from America" has become the advertising catch phrase. Commercials for Lexington cigarettes, the biggest Bantu seller, are delivered in a broad American accent, and Bantus who move up from bicycles (English, of course) to cars insist on American models. Bantus are fanatically loyal to brands; one Bantu wife in five sews on a Singer sewing machine (price: $72.80), and the Japanese failed miserably when they tried to introduce a competitor priced...
...barley squash and phosferine tonic wine to jelly, jams, canned foods and Christmas pudding. But tonic is the mainstay, and Sir Frederick Hooper, a onetime botany student who became the firm's managing director in 1948, has combined shrewd marketing and sophisticated advertising to make it a mass seller in more than 70 nations. Bitter Lemon, which already outsells tonic in Britain-Schweppes people like to say that it has schweppt the island-is a concoction containing ground lemons, quinine and secret essence; Schweppes hopes that it will be used as a year-round mixer or as an "esoteric...
...light industrial equipment. After all, almost every inch of Illinois was plowed, furrowed, dug or smoothed at one time or another by some piece of Deere machinery. Since Blacksmith John Deere perfected the first steel plow in 1837-the plow that broke the plains-Deere has become the leading seller of farm equipment...
...models. And many families make their second car a used one. Good Until August. Because of the bigger demand for used cars, there are fewer bargains to be had. Prices are up slightly from a year ago even though there are more cars for sale, and the hottest used seller is the car that also leads the new-auto field: Chevrolet. Volkswagen also ranks high as a used car; last week at a wholesale auto auction, the place where the trade sets its prices, a 1960 VW carried a wholesale price...