Word: sellers
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Dates: during 1960-1969
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Something for Christmas. Half of Bergdolt's exports go to the U.S., where Löwenbräu is the largest seller among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade...
Titan with Warts. What has been badly needed to give form and focus to the Goethe revival is an important new biography, and Critic Richard Friedenthal has now provided it. In his Goethe (World; $8.50), a best seller in German and the first major book about Goethe to be published in English in nearly 20 years, he takes a hard cold look at the legendary giant of German literature, and he sees, along with a startling collection of warts, a man of universal genius...
...about callousness, maladjustment, repression, and revenge; and if these strike you as impossible ingredients for a comic ragout, you have failed to consider the light and certain touch of Richard Lester, who mixed them. Lester is a young Philadelphia expatriate who started out doing British television commercials, attracted Peter Seller's notice, and directed him in a short (The Running, Jumping, Standing Still Film). He then won fame and fortune with A Hard Day's Night and further fortune with Help! Between Beatles films he made The Knack, which won this year's best-film award at Cannes...
...message? Several million teen-agers do - so loud and clear that Eve of Destruction, as sung by Barry McGuire, is right at the top of the best seller charts. With a dozen more songs of protest snapping close behind, it heralds a radical change for rock 'n' roll. Suddenly, the shaggy ones are high on a soapbox. Tackling everything from the Peace Corps to the P.T.A., foreign policy to domestic morality, they are sniping away in the name of "folk rock" -big-beat music with big-message lyrics. Where once teen-agers were too busy frugging...
...peel carrots, and warm her towels. The greatest successes have been the electric toothbrushes and slicing knives. Like many other of the new appliances, the toothbrush was first dismissed as a gimmick when Olin Mathieson's Squibb Division introduced it in 1960. It has become such a big seller-sales this year will reach 5,000,000-that 34 other companies have rushed to turn it out. When General Electric introduced its slicing knife nearly three years ago, retailers scoffed; today 32 companies market 103 models, and the total number of electric knives sold is expected to rise...