Word: segmenting
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There is a large segment of the populace which for some reason is titillated by horror; the greater the horror, the greater its titillation. Charles Addams is its deity. It chuckles weekly at his pictures of trains bearing down on people strapped to the rails, of teddy bears lashed to the fenders of toy cars, of squat little men sharpening the spikes of their iron fences...
...alumni and faculty members number 3,000. They are good, solid members of the Society. They are the segment that wants refrigerators...
...shows go off largely at the whim of advertisers. BBC has no sponsored shows, but it has Audience Research, a comprehensive survey system that dwarfs such U.S. research organizations as Nielsen, Hooper and Pulse. Every day, the Audience Research staff interviews a 3,000-man segment of the British public to find out what shows, if any, they listened to. Periodical reports are made on individual shows with listeners specifying what they like and don't like, as well as how they would rate individual performers...
...industry spawned by Clarence Birdseye's durable fish today is a baby whale in the U.S. economy; its gross last year was $700 million. Thanks to its early start, General Foods' Birds Eye-Snider division forms the biggest segment of the industry. Its 50-odd frozen foods this year will account for a sizable chunk of General Foods' estimated $500 million gross sales. Last week, to help it stay ahead, Birds Eye-Snider brought out the first frozen tomato-juice concentrate, hopes to have another bestseller...
...Korean war was being fought by a small segment of the U.S. people. The U.S. forces on the battle line were not as big as the baseball crowd that jams Yankee Stadium for sell-out games, and only a minority of Americans-servicemen out-s'de the battle zone, families of men in action and civilians subject to military duty-were directly concerned even in a secondary way. For all its savagery and import, the Korean conflict was working little more hardship on most citizens than the Battle of Wounded Knee...