Word: sculley
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...shine to the newest machines at the core of Apple's line: the Macintosh SE and the Macintosh II. Many executives have decided that Apple's machines are more user friendly than comparable IBM models. Apple's success in the office market is largely the work of Chairman John Sculley, 48, the hard- driving ex-Pepsi-Cola president. At first, his strategy of going after sales at major corporations created a legion of skeptics. But now Sculley, who wrested control of Apple in September 1985 from Co-Founder Steve Jobs, can afford to feel vindicated. Partly on the strength...
...addition to offering fresh technology, PC manufacturers are getting savvier at marketing their wares. Apple Chairman John Sculley, former president of Pepsi-Cola, has visited many Big Business cronies to tout the Macintosh. The result: Apple's sales to the commercial market have nearly doubled since 1984, and the Mac is seen as a tool for executives instead of just a plaything for students and hobbyists. As Sculley told TIME: "We had to reposition the whole company...
...spiffy unit priced at $3,899 (monitor not included). Yet the Mac II is most notable for a departure from Apple's previous products: with the proper accessories, it can run the huge library of software written for the IBM PC. Says Apple Chairman John Sculley, who bucked ten years of go-it-alone tradition to make Big Red compatible with Big Blue: "This is no longer a religious issue here...
Alarmed by the Jobs-Sculley conflict and Apple's sagging position, company directors pressured Sculley to exert his power as chief executive. Last May he did so. In a major corporate reorganiza tion, Sculley realigned the company along conventional manufacturing and marketing lines. Jobs, who had sought to persuade the board to fire Sculley, was kicked upstairs, losing all operating authority. Four months later he was gone...
Silicon Valley remains rife with speculation about how well Apple will function without Jobs. Sculley is confident: "Steve's great contribution was recognizing that computers were tools for individuals and not large blue boxes for institutions. That doesn't change, whether Steve is here or not." Some observers, noting that Apple stock jumped $1 a share after Jobs' resignation became known, believe his departure may be a blessing for the company. Says David Gold, a Palo Alto venture capitalist: "It's good news for Apple that | he's out of their hair. The loss of a few employees is probably...