Word: sculley
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...company has also been torn by internal dissension. Co-Founder Steve Wozniak, 34, left Apple in February following disagreements concerning the direction the company was taking. Chairman Steven Jobs, 30, was kicked upstairs last month during a power struggle with President and Chief Executive John Sculley, 46, a former PepsiCo executive hired in 1983 for his marketing skills...
...Sculley now seems in clear command. After heated discussions with Jobs, Sculley persuaded the board to relegate Apple's co-founder to the murky role of "global visionary," as one analyst put it. Jobs lost his day-to-day duties, a change that some say came none too soon. "Jobs is too much out in the ozone," says Joseph Levy, an analyst for International Data...
...Sculley has launched a sweeping reorganization as he has consolidated power. Gone are the two separate divisions that produced the firm's Apple II and Macintosh models. They reportedly feuded frequently. Apple will now be divided along more traditional manufacturing and marketing lines. Wozniak applauds the change. Says he: "I think the reorganization immensely strengthens the company. There's been this feeling at Apple, largely spearheaded by Steve Jobs, that we're so powerful...
...soon. Wozniak left the company in a huff in February after a disagreement over policy, and last week Jobs lost his position as director of the division that produces the company's powerful and popular Macintosh computer. The move came as part of a major company reorganization. John Sculley, Apple's chief executive and president whom Jobs hired in 1983 from PepsiCo, announced the realignment of the company (fiscal 1984 sales: $1.5 billion). Jobs will remain chairman but will leave day-to-day management and assume a hazier role as the top idea...
...reorganization is part of Apple's attempt to adapt to a sharp slump in the computer market. The company will now concentrate on selling machines to schools and small businesses. The pinch at Apple has brought changes in its freewheeling style. Sculley recently shut off the free fruit juice and massage treatments supplied to members of the Macintosh division...