Word: screening
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Valentino's ideas are not from the stereotyped mould designed for an interview with any given "star" (leaving blanks for name and sex). He offers some interesting and constructive suggestions. One of these is that authors for the screen must write better literature,--startling doctrine from a "movie man"! The average literary critic looks upon the scenario writer as on a lower rung in the anthropological ladder and on the actor as a mechanical if "artistic" mimic who follows his director's instructions as far as they are printable. The actor turns on the scenario writer in self-defense...
...Magna Carta or of the landing of Christopher Columbus, or of the winter at Valley Forge are gone for all time; but every great event taking place now or hereafter will be preserved for succeeding generations exactly as it happened. Great masterpieces of literature, coming upon the screen are securing for themselves a clientele which the printed word has never given them. In our own neighborhoods at a trifling expense any of us may be carried to polar or equatorial regions where only explorers heretofore have penetrated. The humblest backwoodsman whose vision might otherwise not have gone beyond his country...
...must be judged not by our prophecies or promises, but by our performances and our deliveries. It seems to me that the new productions now reaching the screen--some of which have been a year or more in the making--do show the results of what we have been trying to do. Not every picture will be flawless: not every one will please everybody, but the proportion of high grade pictures is definitely increasing: it will increase still more rapidly as the public awakens, as it is awakening, to the necessity of giving definite, affirmative, constructive support to those productions...
...before the glare of motion-pictures has seemed at times probable. Thousands of smaller American communities once used to boast some sort of true stage--if it were only for an occasional appearance of little Eva and two cocker-spaniel blood-hounds -- where now a "Palace" of the "Silver Screen" throws its bright lights upon Main Street. And the advent of life like color into the "movies" is already tending to make their hold the more secure. But even the best created picture, as long as it cannot reproduce the human voice, must fall short of the highest dramatic...
Relays of over 300 men are necessary to transport the baggage and equipment on his lengthy trips, numerous pictures of which will be shown. In addition to the photographs of wild animals, which will constitute the greater part of his films, he will have thrown upon the screen numerous views of the famous Victoria Falls and other points of scenic beauty...