Word: scrapbookers
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Dates: during 2000-2000
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...example." Although the vote to drop the reference to the now-defunct College was unanimous and needed to reflect the changing nature of the organization, it was nonetheless moving to witness the end of an era and see the last vestiges of Radcliffe College get pasted into the scrapbook of history...
...done entirely Ken Burns-style, panning over still photos, and you might wonder if it's the best idea for this particular campaign to show its candidate in a form where he remains 100 percent motionless. Still, for all the corny touches - particularly the little faux-handwritten family-scrapbook captions - visually, the device brought a human dimension to the man that DNC-produced film footage never could have. Simply put, it told you somebody cared enough about the man to take a picture of him without being paid...
What's ironic is that this most traditional pursuit has been reinvigorated by modern technologies. A scrapbook would seem antithetical to the digital age: a clunky, tangible thing in a universe of rapidly deleted e-mail and disappearing web pages. But it was only within the past decade or so that manufacturers began mass producing acid-free paper (which prevents pictures from yellowing or deteriorating) and that machines able to replicate photos began turning up in craft shops and drugstores...
...inertia often breaks down during what is known in the industry as "life transitions"--weddings, births and deaths. Dana Brosnahan, 28, of West Bend, Wis., sought an outlet after her mother's death. "I wanted to have something for my kids so they would know my mother," she says. Scrapbooks appeal to the historian in each of us. In Milwaukee, Jan Schwabe, 41, took the politic route of making a "heritage book" of her husband's family. "He now appreciates my being into scrapbooking," she says. "And for the first time, he isn't asking me how much I spent...
...sentimental souls in the nation, equals good business for such companies as EK Success (which sells acid-free pens), Mrs. Grossman's (which specializes in stickers of butterflies and puppies and such) and Fiskars (which makes scissors). There are even magazines devoted entirely to the joys of scrapbooking. Creating Keepsakes is the biggest publication, with a circulation of almost a quarter-million. The magazine started publishing six times a year in 1996; now it is published 10 times a year and attracts 5,000 new subscribers a month. And inevitably, an online scrapbook, LifeSketch.com was launched last April...