Word: schonfeld
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Turner accepted the resignation of CNN'S first president, Reese Schonfeld, who has spent an estimable career developing alternatives to network news. One cause of the dispute was Schonfeld's decison to fire Interviewer Sandi Freeman, CNN'S most popular performer, who, Schonfeld said, was not a journalist. As soon as Schonfeld resigned, Turner started negotiating to get Freeman back. Turner kept Schonfeld on as a consultant and corporate board member, however, and as replacements he named a committee of key Schonfeld aides: Ed Turner (no relation), Burt Reinhardt and Robert Wussler, a tough-minded former president...
...courtly charmer, now the scholar and Renaissance man, now the buccaneer business baron. If Turner were a character from Shakespeare, and he has that kind of incandescence, he would be in equal parts the nobly ambitious Prince Hal, the impulsively belligerent Hotspur and the comically self-indulgent Falstaff. Says Schonfeld: "If Ted Turner were a color, it would be red-the red of the surface of the sun." Adds another Turner aide, insisting that he not be named: "Do I like Ted? Do you like a volcano?" Turner's wife Jane says she is sure he must have been...
Recalls CNN President Reese Schonfeld, 49: "When we started up and I saw that it could work, there were tears in my eyes." If Schonfeld could have predicted his balance sheet, those might have been tears of sorrow. Starting with a scant potential audience of 1.7 million and a paper-thin $25 million annual budget,* CNN soon faced operating costs close to $3 million per month during the heat of an election summer. News Director George Watson, the former head of ABC's Washington bureau, quit in frustration after two months of broadcasting; others followed. Most threatening...
Many of CNN's 60 on-camera people were plucked from local stations and are younger and less experienced than their network rivals. CNN President Reese Schonfeld does not expect to scoop NBC, CBS and ABC regularly. "We'll just bring the news to you faster," he says. "We have time to play it and they don't." Though the revolving set in CNN's Atlanta studio was designed by Ron Baldwin, who has done sets for the nets, Turner's news will not be as slickly produced or as visually elaborate as the network...