Word: schneerson
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Dates: during 2000-2009
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...turned out merely to be a low-water mark. Orthodoxy has thrived, confounding its critics, and mikvahs found a patron in the late Rabbi Menachem M. Schneerson, head of the orthodox Chabad-Lubavitch movement (chabad.org), which campaigns for the retrieval of less traditional Jews. Seeing a potential selling point, says Slonim, Schneerson, a savvy marketer, "started to push beautiful mikvahs," and encouraged female proprietors who might care to make them more inviting...
...shtetls of Eastern Europe. Today there are 200,000 Hasidim in the U.S., divided into about 40 "courts." After several of these communities rebuffed Harris, she turned to the Lubavitchers, named after the Belorussian village adopted as home by their founder. The group, led by Rabbi Menachem Mendel Schneerson, 83, blends the rational and emotional aspects of religion, and actively seeks to attract secularized Jews to Orthodoxy...
...community scenes: an outdoor wedding capped by the bride's energetic dance with other women while the groom prances in an adjacent room with the men; a beehive-like bakery where workers scurry to produce matzoh under the prescribed limit of 18 minutes; a farbrengen (gathering), where Rabbi Schneerson preaches extemporaneously for hours to a room packed with followers, while the women crowd behind dark Plexiglas in an upstairs gallery...