Word: schiller
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Dates: during 2010-2019
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...Phil Schiller and Eddy Cue are suitably bejeaned and relaxed as they welcome me for a talk about the iPad, Apple's new product, which will be launched in a week and a half. Schiller is senior VP of worldwide product marketing, responsible for delivering Apple's latest baby. Cue is VP of Internet services, overseeing the iTunes, App and iBook online stores. (See the unveiling of Apple's iPad...
...here at Apple's invitation to try out the iPad, and later in my visit I will spend an hour with the company's boss, Steve Jobs - the first time I've ever spent any real time with him. But as I meet with Schiller and Cue, I feel it only fair to reel off the list of negatives the iPad will meet on its release. It falls between two stools - neither small enough to be truly portable nor big enough to be called a proper computer. Everything, I point out, is under Apple's control, as usual. No Adobe...
...There's a negative way of saying that," says Schiller, "and a positive. 'Oh, it's just a big iPhone ... boo!' or 'Hey, it's like a big iPhone ... cool!' Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad. As for everything else, it's not about the features - it's about the experience. You just have to try it to see what I mean." (See the iPad up close at Techland.com...