Word: schick
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Dates: during 1940-1949
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...Loewy went back to sleep until a Loewy-designed alarm clock tinkled at 7 a.m., turning him out into a world filled with the products of his night & day dreaming. In his black, beige and bronze bathroom, with its motif of Nubian slaves, he plugged in his Loewy-designed Schick electric razor, used a toothbrush and tube of toothpaste he had modeled for Pepsodent, tore off the wrapper he had designed for Lux soap. Even the expensively tailored grey suit he put on was his own snugly fitting creation. Its special feature: inch-and-a-half cuffs on the sleeves...
Straus's undoing was the ballpoint pen. He entered the market too late with a bad product. Eversharp lost $3.4 million in 1947; its stock fell from 25⅞ to 10¼. In November 1946, Straus had bought control of the Schick injector razor, looking for a cushion against hard times. He got a cushion all right (the razor division helped Eversharp show a $1.2 million profit last year), but there was a big pin in it. The pin was R. Howard Webster. To get the razor company, Straus had to take Webster, a big Schick stockholder, into Eversharp...
Eversharp, Inc. got set for a play in pressagentry: it sent George Bernard Shaw a Schick razor. Wrote Eversharp's Sales Manager Thomas L. Kennedy.: "I am informed that you have expressed the desire ... to remove your beard ... If you must use any razor, I trust it will be none but mine...
...point pen that certain developments in its conventional . . . business were, perhaps, under-emphasized." From now on, Eversharp was going to concentrate on its conventional business. The trade thought this meant that Eversharp was going to get rid of some of its plants, plug its mechanical pencils, standard pens and Schick razors...
ROBERT O. SCHICK...