Word: scalzo
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Dates: during 2000-2009
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...Joseph Scalzo, chief executive of Dean Foods' WhiteWave, which manages the Horizon Organic brand, invited Kastel to the company's Idaho farm in June 2006. Scalzo outlined the company's plans to spend at least $10 million expanding the farm's pasture, enabling cows to graze at the same time. But by that visit, Cornucopia had already embarked on its report card project - and had mailed Horizon and other farms its survey with 19 questions, ranging from how many cows were on a farm to whether they were treated with antibiotics. Scalzo says Horizon declined to participate in the survey...
...Consumers Association e-mailed some 380,000 organic food devotees calling for a boycott of Horizon milk. Dozens of food co-ops pulled the milk from their shelves. Horizon responded with ads in publications popular with organic-food advocates, like the Utne Reader, showing cows grazing in lush fields. Scalzo says, however, the boycott barely affected his company's sales, and that activists like Kastel cast doubt on the entire organic-food movement. "This is eroding consumer confidence in the business, this industry and the family farms he's a self-proclaimed advocate for," says Scalzo...