Word: satoh
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...giant wingtips, the building has the look of a vast origami stealth bomber. Created by architect Tadao Ando, it is home to 21_21 Design Sight, an ambitious design museum of which Miyake is one of three directors. The others are product designer Naoto Fukasawa and graphics guru Taku Satoh. Their mission is to separate design from the mercantile world of branding, and give it its original, purer meaning: the creation of practical and beautiful objects that improve the quality of life...
...word design is used very frequently in Japan today," says Satoh, "but, in most cases, it is merely a means to sell things. In order to rectify that misconnection, we on the design side must do more to communicate what design really is about...
...With a name that gestures to a realm of design beyond the limits of 20/20 vision, 21_21 DESIGN SIGHT is a Tadao Ando--designed building that was conceived as a forum where people could think about design. Together with Miyake, two of Japan's leading designers, Taku Satoh and Naoto Fukasawa, will act as directors. The space will feature a host of changing events and exhibits, including fashion shows (some collections from Tokyo Fashion Week will be open to the public). "Actually, I don't know myself how it will go," Miyake says with a laugh. "Planning, devising things...
...Japanese Ministry of International Trade and Industry can be tough. Ask any American businessman. In fact, ask any Japanese businessman. Taiji Satoh, 31, last year saw that gasoline in Singapore cost far less than it did in Japan, so he signed a contract to import 18,860 bbl. for his Lions Petroleum Co., which is based near Tokyo. But MITI had other ideas. The ministry had previously ruled that only crude oil, not gasoline, may enter Japan. Refining is done domestically. When word of Satoh's purchase got out, MITI Minister Keijiro Murata sent him an "advice" that bluntly warned...
...Satoh, though, intends to keep trying to fight the MITI system. He has gathered a popular following, which he feels would buy his imported gasoline since he would sell it for 20% less than the $2.42 charged at other stations. Says he: "I am doing the right thing. If I go broke in the process, I am sure somebody else in Japan would follow...