Word: sasso
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Dates: during 1984-1984
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...below that of Mondale, she clearly turned off some voters. How much of that was attributable to her individual political style and how much solely to the fact of her sex will be a key political question in the months ahead. But in any case, says Campaign Manager John Sasso, some early estimates of Ferraro's ballot-box appeal were simply unrealistic. "Expectations were very high, maybe too high," he says. "Some people expected she would singlehandedly sweep up all the ethnics, all the women. My god, that's three-quarters of the country...
...while one thought Ferraro had eked out a victory and two scored the match as a tie. Both performances had been sufficiently credible for the candidates' backers to claim a win. Said G.O.P. Campaign Manager Edward Rollins: "The Vice President did extremely well." Countered Ferraro Campaign Manager John Sasso: "She went toe-to-toe with the Vice President of the United States and not only held her own but distinguished herself...
...Ferraro stopped, swiveled her head 90° to the right and pointed to a placard 100 ft. away. "I see a sign over there saying 'Gerry-we need jobs, not cheese.' " The crowd applauded the personal touch and mobbed her when she finished. Says Campaign Manager John Sasso: "The crowd left more excited than when they arrived...
...however, is the debate. As they prepared last weekend, Ferraro seemed nervous. At least her campaign manager is confident. "I think she's going to be a lot more comfortable saying what she wants than Bush will," said Sasso. Bush, however, was relaxed. "I will try to be myself, for better or for worse," he said. "Not tear her down but let her speak up on her side. You have to be what you are. You gotta hang in there...
Polls are being taken again, of course, and last week Ferraro got a new set of campaign advisers to interpret the results. Campaign Manager Sasso was an aide to Massachusetts Governor Michael Dukakis; Anne Wexler, a White House advisor to Jimmy Carter, will be Ferraro's senior political counselor. Along with Mondale's high command, Ferraro's staff will decide how she can campaign most effectively and keep the popular good will from fading. Ferraro also must get her positions in line with those of her running mate; already she has deferred to Mondale's opposition...