Word: salesmen
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...each stage, the most persuasive advocates were movie idols and rock stars--salesmen, by example, of countless beguiling or corrosive fashions. If they could make cocaine and tattoos fashionable, perhaps they could goad the masses toward physical and spiritual enlightenment. Today yoga is practiced by so many stars with whom audiences are on a first-name basis--Madonna, Julia, Meg, Ricky, Michelle, Gwyneth, Sting--that it would be shorter work to list the actors who don't assume the asana. (James Gandolfini? We're just guessing...
...dozen specialists and get half a dozen conflicting opinions. "Well, of course," Dr. Toby Brown, a Manassas, Va., radiologist says impatiently, "it's not as if medicine is a science." Hence the appeal of alternative medicine: aromatherapy, homeopathy, ginkgo biloba. Proponents may be crusading scientists or snake-oil salesmen, but either way, their pitch falls on eager ears: each year Americans spend some $27 billion on so-called complementary medicine. "One lesson of the alternative health-care movement," McCall warns, "is that the public is not going to wait for doctors to get it together...
...each stage, the most persuasive advocates were movie idols and rock stars - salesmen, by example, of countless beguiling or corrosive fashions. If they could make cocaine and tattoos fashionable, perhaps they could goad the masses toward physical and spiritual enlightenment. Today yoga is practiced by so many stars with whom audiences are on a first-name basis - Madonna, Julia, Meg, Ricky, Michelle, Gwyneth, Sting - that it would be shorter work to list the actors who don't assume the asana. (James Gandolfini? We're just guessing...
...dozen specialists and get half a dozen conflicting opinions. "Well, of course," Dr. Toby Brown, a Manassas, Va., radiologist says impatiently, "it's not as if medicine is a science." Hence the appeal of alternative medicine: aromatherapy, homeopathy, ginkgo biloba. Proponents may be crusading scientists or snake-oil salesmen, but either way, their pitch falls on eager ears: each year Americans spend some $27 billion on so-called complementary medicine. "One lesson of the alternative health-care movement," McCall warns, "is that the public is not going to wait for doctors to get it together...
...revved up about the cars is the car dealers. So far, they have little incentive to push hybrids because profit margins are higher on bigger, gas-only vehicles. Honda and Toyota dealers' splashy newspaper ads rarely if ever mention hybrids. Prospective Prius customers complain that since only trained salesmen are permitted to sell them, the untrained ones steer them away from the cars. Would-be Insight customers say they can't even find one to test-drive. "We don't direct people to the hybrid," allowed Honda salesman Neil Perlmutter at a North Hollywood, Calif., dealership. "It is for people...