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Word: ruther (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...Cora.") Sample treatment : "The trouble is that whenever we advertise something-demmit, people come in and buy it. And then we're out of that too. So today we have scoured the Farmers Market in search of something that nobody could ever have any use for ... and B-ruther-r-r we have found it. Eureka! . . . down at Manny Vezie's Gallery of Shoe Reconstruction, we have a contraption priced at $7.50 that cannot be worth a shiny steel penny. It is useless, badly designed, overpriced . . . what it is supposed to be is a shoe shining...

Author: /time Magazine | Title: ADVERTISING: Big-Time Belittling | 8/23/1943 | See Source »

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