Word: ruralization
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...Life Camps this month to record how life goes there. They have a high mark of eloquence to shoot at, for Percy Leo Crosby put it all down in pen & ink years ago in the old Life with a single drawing of a tattered youngster gazing at a rural vista and saying: "Gee, it's so beeyoo-tiful I'd like to give somebody a sock...
According to Adviser Reeves, the Federal Government spent over $21,800,000 to keep rural schools open in 1934 and 1935, loaned $84,271,000 through the PWA and spent another $213,832,000 outright for school buildings and repairs up to the end of 1936. The National Youth Administration had 435,000 needy students on its lists, WPA had given work to 42,000 unemployed teachers, there have been 1,500,000 youngsters in the CCC. To NEA, however, this tale of generosity did not atone for the fact that the Association's pet Harrison-Black-Fletcher bill...
...FORTUNE'S Quarterly Surveys are conducted by a staff of 50 field workers who interview 5,000 citizens each quarter. The 5,000-person "sample" is a carefully gauged cross-section of the U. S., proportional to geographic divisions (e.g., 7% from the Pacific Coast), to rural v. urban population (e.g., 56% from cities, 44% from the country), to economic levels, sex, age, occupation, color, size of community. Only adults are interviewed. Results are believed to be accurate for the U. S. as a whole within a 2 % margin of error...
...Manhattan. By 1934, numerically the peak season, Variety could list 105 summer stock companies. At first Broadway producers thought that summer playhouses could be advantageously used to try out shows under consideration for the following season in town. Result was that three years ago 135 new plays were given rural premieres. But as time went on it became clear that limited resources of every sort, plus the abbreviated rehearsal periods common to all stock companies, prevented summer theatres from being able to give an adequate tryout. Nowadays, as a rule, only the least gifted writers permit their plays...
...fall about ten behind, but on the average the survivors will be considerably healthier than their predecessors of previous seasons. Instead of depending on brand new shows whose authors are willing to waive royalties on the chance of a producer's seeing and liking their work, typical 1937 rural playhouse will stick to tried & true, love & laughter shows from bygone seasons. More than one summer stock company will offer Let Us Be Gay, Candlelight, The Second Man, Meet the Wife, not the least of whose virtues is that royalty rates are low. They will be performed by ambitious youngsters...