Word: ruralization
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...more money was saved by worried department-store owners and souvenir manufacturers. Forgetting their Princess' national trait of doing things thoroughly, but slowly, thousands of souvenir baby spoons, mugs, cups and porringers had been made, almost all of them marked "January 1938." Days passed with no news from rural Soesdijk Palace before which stood a silent crowd, forbidden by palace officials to shout, or even to stamp their feet to keep warm. Finally with less than 24 hours of January left to make the birthday mugs legitimate, the Princess' Princess was born...
...Tuesday, February 15, Andrija Stampar will lecture on "Observations of a Rural Healthworker," at the Harvard Medical School. This will be the annual Cutter Lecture on Preventive Medicine...
...beef campaigns and others which followed had a long-range effect not originally foreseen. In a campaign for lamb, prices continued to rise for six months after the promotion slopped. In pushing grapefruit, one chain company developed so many new customers that its sales rose 1,695% m rural territories. A new market was opened up. One farm woman wrote: "I boiled the thing [grapefruit] for three hours and a half and it was just as tough afterward as when I began...
...Follette got four of his associates headed by Republican Assemblyman Charles Perry to charter a private corporation named Wisconsin Development Authority. Ostensible purpose of WDA, for which the La Follette-controlled legislature authorized annual grants, was to engage in "promotional and educational" work to foster municipal ownership and rural electrification. To frightened Wisconsin utility men, however, the loosely drawn charter of the "Little TVA" looked like a skilful La Follette wedge for State entry into the whole utility industry...
...goes through the mail anywhere at $1 for three years. Circulation teams of women scour the richer byways for more readers. Six field editors, including Bess M. Rowe, who probably knows personally more farm women than anyone else in the U. S., constantly circulate over 100,000 rural miles each year, keeping Managing Editor F. W. Beckman in touch with his readers. A sort of countrified Delineator, the Farmer's Wife carries plenty of fiction, but not by big names. There is lots of advice on how to run a Halloween party, make clothes, improve the appearance...