Word: runless
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Dates: during 1930-1939
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...venture. He maintains that advertisers err in shying from a give-away circulation. "Billboards, car cards and the radio give free circulation, don't they?'' Last week he was delighted that his publication was one of four picked by Gotham Hosiery for its new runless stocking campaign. Circulation last week was 350,000. Editor Evans hopes to increase it to 3,000,000, distribute his journal through 15,000 stores...