Word: runabouts
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Dates: during 1970-1979
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...seem undaunted by the $12,000 starting price of AMC's new top of the line Wagoneer Limited, which has almost every luxury-car feature and for which there is a long waiting list. Sales of the least expensive $5,000 CJ. (for civilian Jeep) - a doughty, roofless runabout that is a direct descendant of the wartime model-have never been brisker. Rising gasoline prices have not deterred buyers, although industry sources say the Jeep fleet averages about 11 m.p.g. But federal authorities have directed that four-wheel-drive fleets must achieve an average 15 m.p.g. by 1981. That...
Consolation Level. Last week Detroit threw some reserves into the sales battle. Pontiac unveiled its first small car, the Ventura II, built on the same 111-in. wheelbase chassis as Chevy's compact Nova. Ford introduced a second model of its front-running Pinto subcompact, a "runabout" that has an upward-opening rear door much like the Vega's or Gremlin's. Increased supplies of the Vega may help to curtail sales of imports too; Chevy still has not reached its goal of building 1,600 Vegas a day, but hopes to do so in late March...