Word: ruggedest
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Dates: during 1964-1964
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This may not be the ruggedest way to answer the call of the wild, but its appeal accounts for one of the most notable trends in the automotive industry: a boom in light trucks, which can now be conveniently fitted with "pickup campers," that permit indoor comfort outdoors. Manufactured by nearly 1,000 different companies, they consist of self-contained housing units designed to fit into a truck bed. They have sleeping accommodations for as many as six, plus stove and water tank...