Word: round-trip
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...Lester B. Pearson International Airport, located 20 miles from the city centre. The airport is not accessible by subway, so downtowners have to slog through traffic snarls to get there. That looked like an opportunity to aviation entrepreneur Robert Deluce, who, last October, launched Porter Airlines. Porter offered 10 round-trip flights every week day to Ottawa (and later, to Montreal), taking off and landing at idyllic Toronto Island, just a five-minute ferry ride from the city center. The island's green parks, beaches and petting zoo had long made the island a treasured summer escape for city residents...
...rampant critters nest under their homes, claw into their garbage and treat TV antenna towers as a ladder. "The airline is elegant and upscale, so why go with a Disneyesque marketing approach?" says Barry Avrich, filmmaker and president of Toronto ad agency Endeavour, who on a recent Porter round-trip was one of six passengers...
Passengers can get a full refund plus a new round-trip ticket if their flight is canceled, by fault of the airline, within 12 hours of scheduled departure. For mere delays, CEO Neeleman promises vouchers that start at $25 and increase in value as the wait gets longer. And anyone involuntarily bumped from an overbooked flight will...
...Silverjet had a few firsts: my first time passing through security and boarding a plane in seven minutes; the first women-only loo in the troposphere (the result of a heartfelt suggestion from a woman at Heathrow); the first carbon-neutral airline, which takes up to $23 from round-trip fares to fund projects that neutralize carbon emissions...
...attracted Nigel Hysom and Craig Thrussell to Silverjet, whose $1,800 price appeals to a category of flyer called SMEs, for "small and medium enterprises." The two London-based financial consultants fly as often as twice a month and usually take Air India because of its low $2,000 round-trip business fare. "We don't have the buying power to fly BA or Virgin," says Hysom. "As a growing business, we have to look at costs--and a flat bed is everything...