Word: rosebuds
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Dates: during 1990-1999
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Mathers decided in 1951 that the Texas Panhandle, where he grew up, was too crowded and expensive for cattlemen. He headed north "for cheap grass," to the border of Rosebud and Custer counties, just above Miles City, Mont. Mathers did not trail a herd a thousand miles across the powdery plains, fending off Kiowa and Comanche, or ford the snake-infested Nueces River. Instead, he put 200 Herefords on the Santa Fe Railroad, climbed into his blue Oldsmobile and rolled smoothly up Highway 83. He was there in two days. (Lonesome Dove's McCrae and Call took months.) Mathers bought...
...customer is king. "They're so nice," chortled housewife Gerda Hubner as she walked out of a brand new Meyer food market on East Berlin's Leipziger Strasse. She carried a shopping bag with a few meager purchases -- milk, oranges, bread and cheese. She also carried a yellow rosebud. "They're giving these to all the ladies," she said. "They really want our business." The Meyer chain is one of hundreds of West German companies that have moved with lightning speed into a potentially lucrative market: East Germans hold the deutsche mark equivalent of some $70 billion in unspent savings...