Word: rollouts
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Dates: during 1990-1990
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Persona, a monthly potpourri of show-biz interviews and features, is getting the biggest push. After eight months of test-marketing, the magazine is poised for a nationwide rollout in June. Unlike most of its predecessors, Persona will be aimed at a mass audience. It will get wide distribution at supermarket check-out stands and other retail outlets. And it will be priced at a low, low $4.95. That is scarcely more than the cost of a blank cassette; Persona's advertising will even point out that the tape can be reused after viewing (as can all prerecorded tapes, with...