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...original title, Rolling Along, when the insane little song called The Music Goes 'Round and Around, popularized by two Manhattan night club entertainers, became an overnight sensation (TIME, Jan. 20). Quick to take the bait, Columbia rechristened the picture, signed contracts with the entertainers Eddy Farley and Mike Riley, who were then generally supposed to be the song's composers,* flew them and four members of their troupe to Hollywood, built the picture to a climax in which they sing their song. The result was hustled into U. S. cinemansions last week...

Author: /time Magazine | Title: Cinema: The New Pictures: Mar. 2, 1936 | 3/2/1936 | See Source »

...RILEY P. MARTIN...

Author: /time Magazine | Title: Letters, Feb. 24, 1936 | 2/24/1936 | See Source »

...staff. He still has a desk in the office and, according to office gossip, will probably run the paper some day when aging Owner Edward Douglas Stair retires, His own success still bewilders him a little. Modestly says he: "I do the same kind of jingles that James Whitcomb Riley used o write. ... All he tried to do was to be sincere. . . . The only thing I contributed was a little time which I gambled when I came home from the job of reporting and drove myself to the typewritert o do some writing for myself...

Author: /time Magazine | Title: Press: Guest Day | 2/24/1936 | See Source »

...Farley-Riley, The two characters who were chiefly responsible for earmarking the U. S. winter of 1936 with this insane melody were named Eddy Farley, fleshy master-of-ceremonies, and Mike Riley, emaciated trombone player, at a small dive called the Onyx Club in Manhattan's iniquitous West 52nd Street. Last week they claimed to be $1,000 richer than they were a month ago when the song was first published, with royalties just beginning to come in. They expected to make a trip to Hollywood to do a series of cinema shorts. Meanwhile their names were last week...

Author: /time Magazine | Title: Music: Whoa-ho-ho-ho-ho-ho ! | 1/20/1936 | See Source »

Amiably discussing the song with a reporter, Trombonist Riley told how he had played it on a battered German flügel horn for several months this autumn, how it had become a sensation among metropolitan stay-up-lates, how Rudy Vallee had put it on the air, thus starting its phenomenal popularity. As to the tune's creation, Riley said that one night a girl came into the Onyx Club. "She's pretty high," he recalled. "She says, 'Is that instrument hard to play?' I say, 'Why no. You just sing it. You blow...

Author: /time Magazine | Title: Music: Whoa-ho-ho-ho-ho-ho ! | 1/20/1936 | See Source »

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