Word: revlon
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Dates: during 2000-2000
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That old biddy CINDY CRAWFORD was finally put out to pasture last week by the folks at Revlon. Crawford, 34, thanked the cosmetics company for 11 years of lucrative employ but expressed dismay at the undercurrent of her parting. "They don't want the story out there that they're firing me because I'm too old," Crawford told USA Today. "That will alienate a lot of customers." Revlon has had recent financial problems, and Crawford's large annual salary hasn't helped matters. Neither has a promotional campaign that makes that fabric-softener bear look cutting edge. "I agree...
...potential of today's nonprescription skin creams [BUSINESS, Aug. 14]. Your outside laboratory's independent analysis and the companies' responses to them were very revealing. We all recognize that in the end, there is significant subjectivity to the user's perception of success. Charles Revson, the legendary founder of Revlon, was probably quite right when he proclaimed, "We sell hope in a jar." ROBERT KOTLER, M.D. UCLA Medical Center West Los Angeles...
...marketing strategies are as successful as those that appeal to a woman's vanity. As India has opened its economy over the past decade, companies like L'Oreal and Revlon have inked impressive profits by importing Western-developed antiwrinkle creams and shampoos previously available only on the black market. Now, predictably perhaps, traditional Indian beauty treatments based on the ancient principles of Ayurveda are winning converts in the West. Though these practices have been around for 5,000 years, they're new here, and that's enough to inspire women once content to describe their skin as dry or oily...
MARRIED. ELLEN BARKIN, 46, Emmy-winning actress, and RONALD PERELMAN, 57, billionaire Revlon chairman; in New York City...
...question is whether women want to buy makeup online at all. Even the rosiest projections for the entire $25 billion beauty market (which factors in drugstore brands such as Revlon and Maybelline) place online sales at just 5%, or $1.25 billion, by 2003. Much of that could come from refills rather than first-time purchases. "You're not going to buy a fragrance if you've never smelled it or a color if you've never tried it," says analyst Carol Warner Wilke of Credit Suisse First Boston...