Word: readers
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Dates: during 1970-1979
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...journalists, says he writes for "the boys around the stove in my father's hardware store in Tiffin, Iowa. You have to speak plainly or get your ass chewed." The boys, he quickly adds, are sophisticated businessmen who run farms worth millions of dollars. Says Gartner: "The Register reader cares more about news and current events than people in other places...
Sylvia Porter's New Money Book for the 80's. This syndicated columnist's 5-lb. doorstopper sells for a hefty $24.95, and anyone with the stamina to lug it home probably will not need any other money guide. Written for a reader who seems to know absolutely nothing about personal finance, Porter's 1,305 pages-completely updated and revised since the publication of her bestselling Money Book in 1975 -cover budgeting, energy saving, career planning, investing, dressing well for less and even dying thriftily. (She recommends preplanning the funeral and discussing costs in advance...
...also a lot more fun to read. One section quotes Robert Frost: "Take care to sell your horse be fore he dies. The art of life is passing losses on." The book is well indexed, cross-referenced and divided into discrete subject areas; each chapter assumes the reader has not read the others. Quinn covers the usual ground of budgeting, investing, saving, home buying, divorce and burial. Her 101 pages on life insurance are especially valuable. The Newsweek columnist and television reporter analyzes and compares the bewildering array of policies and options. Term insurance, she advises, is usually the best...
Your Money by Richard Phalon. The reader who follows all of Phalon's advice may or may not "minimize his tax bite and manage himself into a surplus" as the author promises, but he will have had a good time for his $8.95. Explaining that loan rates can be negotiated, the Forbes magazine editor urges readers to take a firm stand with their bankers: "Insert the term 'banking relationship' into the conversation like a nicely greased thermometer and mention the imposing size of your checking and savings account balances. If that doesn...
...Elliott's informative guidebook and Clinton Arrowood's corps d'amphibians.' In fact, the text is a straightforward introduction to the dance. But somehow, when the steps are illustrated by frogs in tutus and tights, an air of lunacy pervades the proceedings and the young reader is suddenly an attendant at the wedding of comedy...