Word: reader
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...area's advertising linage in the face of stiff competition from the morning Inquirer (circ. 429,000), two smaller dailies and 24 suburban papers. Says one Philadelphia ad agency executive: "The Bulletin is thought of as being the second paper. If you want the middleclass, upper-income reader, you go to the Inquirer...
Terrorists enter the situation, although not explosively enough or early enough to save the book. The reader is trapped for lengthy incoherent chapters in the minds of Owen and his sister, specimens who would have a psychiatrist looking at his watch well before the end of each 50-minute hour. The only breaks come in equally long and profitless flashbacks to the boyhood of Maurice Halleck. The writing here is of the "It was a dark and stormy night" variety that Snoopy, the Peanuts dog, concocts whenever he tries to write his own novel. Halleck and his friend take...
...nothing can withstand the relentless oil thirst of the "Outside." Yet the Pyrrhic stand has its effect: progress is stopped long enough for the reader to appreciate the value of natural Utopias-and a fiction that salutes them...
...city evening papers, which lost about 20% of their circulation between 1965 and 1979. The flight of city dwellers to the suburbs and the gradual postwar shift from a blue-collar to a white-collar work force have created an audience predisposed to morning papers. Today's reader goes to work later and has less time for reading a newspaper at the end of the day. Although television coverage offers less depth, it can provide much fresher news: many evening papers go to press before midday so that delivery trucks can beat the evening rush hour...
Shaw is up to all these tricks in Misalliance, one of his wildly irrepressible comedies. The drawing room belongs to John Tarleton (Philip Bosco), a self-made millionaire. Tarleton is an omnivorous reader and an avid fox hunter of ideas...