Word: reader
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...with loud optimism about the American reader and the American dollar, German publishers Gruner & Jahr introduced Geo magazine, a pricey ($4 per issue), richly produced journal aimed at luring young, up-scale readers away from National Geographic (circ. 10 million). Instead, Geo's diffuse, often pretentious photojournalistic essays drove many readers away; circulation reached only 256,000, short of the planned 300,000. A promotion campaign dubbing it The Earth Diary seemed a futile echo of the '60s. Last week, after losing about $30 million-plus three publishers and three managing editors-Gruner & Jahr sold their ad-starved...
Self-deprecation is often a pre-emptive strike to steal a detractor's thunder. At times, the reader half hopes that Janet Malcolm will tell Green that he is too hard on himself, that he really is an intelligent, sympathetic man who is defending the faith in an age of pill popping and package deals. But she maintains an orthodox silence with rewarding results. Eventually Green's faults and peeves make his good qualities even more believable. Technically, he also serves as a vital navigational point in the author's explorations. She discusses a number of analytic...
...Penny Saved Is Impossible the laughs continue, Although the reader may ask himself, "You read this once before, dinyou...
...mail-order look-alikes ("safe, effective and legal") have appeared in publications like Cosmopolitan and Chicago's Reader and in leaflets passed out at rock concerts and in schoolyards. Ironically, the only instance in which it is not legal to make or sell them is when a manufacturer or dealer claims they are real amphetamines. In that case he can be prosecuted for fraud. But sellers carefully label look-alikes as "stimulants" and often include warnings about maximum dosage. Says Lieut. Long: "Most of these guys are not going to make the mistake of claiming to have something they...
...thing for a De Vries reader to look forward to one more evocation of the Last Judgment as reflected in a fun-house mirror. But how does De Vries himself do it at 71, after more than 20 novels? How does he manage to conduct a cast of characters on yet another tour between Terre Haute and hell, with nobody quite able to tell the difference? It may be practice, it may be panic. It may even be genius. Whatever his secret, the author of Sauce for the Goose again earns the degree of Master of Antic Angst...